By Jim Biegalski, SVP of Consulting
There’s an old saying: “Invest in your shoes and your sheets because if you’re not in one, you’re in the other.”
Q & A with Tom Edwards, SVP of Digital Strategy & Innvoation
To what extent are food and snacks CPG brands starting to understand and activate social media within the purchase funnel?
Social media has been an integral part of the marketing mix for CPG brands for some time now. CPG social strategy has evolved with the growth of social platforms and shifting consumer behaviors. Many platforms such as Facebook are shifting away from engagement as a primary metric and are focusing on reach, resonance and reaction, which align social media activation further down the purchase funnel.
The iMedia Connection’s 2014 Agency Awards is a premier industry awards show dedicated exclusively to recognizing the key role of agencies in advancing digital marketing. TMA is nominated in three categories:
— Best Agency for Social Media: The Marketing Arm/Fanscape
— Agency Marketer of the Year: Tom Edwards, SVP of Digital Strategy & Innovation, The Marketing Arm
— Campaign of the Year: The Marketing Arm/Fanscape — AT&T #BeTheFan
TMA tradition dictates that culture events always reach a new level of cool. And for our New York office, Mistake at the Strait was an end-of-summer dream come true.
When Zane Cassidy, conceptor/copywriter at TMA’s LA office, arrived on the scene, this outdoor space was in need of some loving attention. Not only did Zane turn an eyesore into a beautiful meeting area, he also united people from across the agency in the process (both building and sharing the finished product). Take a look at some photos from before, during and after The Patio Project.
Football just wouldn’t be the same without the time-honored tradition of tailgating. Over the years, fans have turned it into an art form to support their favorite teams. With that in mind, TMA created a sponsorship activation for AT&T that helps fans get the most out of game day this fall, with #Techgating.
In season 13 episode 8 of Lifetime’s Project Runway, TMA Entertainment led the charge creatively by incorporating Samsung’s Curved Ultra HD TV features into the design challenge. Hosts Tim Gunn and Heidi Klum informed the designers that they had to create an avant-garde look inspired by “the curve” and another unexpected element…rain!