Vote For TMA In The iMedia Agency Awards!

Posted by in Awards

iMedia AwardsThe iMedia Connection’s 2014 Agency Awards is a premier industry awards show dedicated exclusively to recognizing the key role of agencies in advancing digital marketing.  TMA is nominated in three categories:

— Best Agency for Social Media:­ The Marketing Arm/Fanscape
— Agency Marketer of the Year: ­ Tom Edwards, SVP of Digital Strategy & Innovation, The Marketing Arm
— Campaign of the Year: The Marketing Arm/Fanscape — AT&T #BeTheFan

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The Patio Project: LA Office Retreat

Posted by in Culture, Random

Screen Shot 2014-10-09 at 10.25.44 AMWhen Zane Cassidy, conceptor/copywriter at TMA’s LA office, arrived on the scene, this outdoor space was in need of some loving attention.  Not only did Zane turn an eyesore into a beautiful meeting area, he also united people from across the agency in the process (both building and sharing the finished product).  Take a look at some photos from before, during and after The Patio Project.

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Project Runway Samsung Challenge Introduces Never-Before-Seen ‘Rainway’

Samsung Project RunwayIn season 13 episode 8 of Lifetime’s Project Runway, TMA Entertainment led the charge creatively by incorporating Samsung’s Curved Ultra HD TV features into the design challenge.  Hosts Tim Gunn and Heidi Klum informed the designers that they had to create an avant-garde look inspired by “the curve” and another unexpected element…rain!

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Garth Brooks Debuts GhostTunes Digital Music Store

Q & A with Ryan Heuser, Senior Director of Music Integration

Garth Brooks is launching GhostTunes.com, a full-service online music store.  Fans can listen to their music from their personal “locker” immediately upon purchase, without having to download the content to their device.  Fans also can download their purchased content to play with the audio player of their choice on a phone, tablet or computer.  Only GarthBrooks.com and GhostTunes.com will sell Garth digital music.

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Mobile Sports Innovations: College vs Pros

Q & A with Bryon Morrison, President of Digital

What do you think about colleges using mobile technology to engage fans and enhance the in-stadium experience?

It’s a requirement.  Just as people use mobile as a companion to television viewing, event attendees want to enhance their in-stadium experience.  For first-time attendees, that might be to document and revisit experiences or share the experience with others.  For regular attendees, that could be a second dialogue to the game or access to unique experiences.  The key will be understanding individuals and treating them accordingly.  That’s when it becomes a business benefit.

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