TMA Haymaker Sept. 1

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Every day, someone out there is bringing to life the most innovative and brilliantly off-center ideas and effectively raising the bar on what can be considered “knock-out creative.” The problem with so many people doing so many new activations, inventing so many life-altering branded products and blowing so many collective minds is: how do we keep a pulse on everything that’s happening? Ladies and gentlemen, fear not.

We give you, The Haymaker – your one-stop source for all of the new, bold and inspiring things happening in and out of the marketing world, sourced by some of your favorite TMA teammates and beautifully written and designed by the best creatives in the business. You can thank us after you pick your jaws up off the floor.

Links to articles:
Domestic Violence? There’s An App for That 

Comedy Is Cheap 

Greasy Grammin’ 

Meet Your Mouth’s Match 

IKEA Buys a Forest 

An Appealing Peel 


President and First Lady of Hay-Making:
Cameron Kirkpartick and Sara Peters

The Chosen Ones for Words and Pretty Things:
Cole Bailey and Julius Dawson

SMU Temerlin Advertising Institute visits TMA

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SMU’s Temerlin Advertising Institute’s faculty stopped by TMA last week for their end of summer retreat. The group of 12 joined TMA experts in extensive discussion around industry trends, preparing college students for agency life, and TMA case studies.

Photo Aug 19, 10 03 50 AMTMA founder and CEO Ray Clark, a proud SMU alum, kicked off the day by talking with the faculty about the state of advertising agencies and where he sees TMA and other agencies heading in the ever-evolving world.

PechakuchaA group of TMA’ers showed the SMU faculty a time-honored TMA tradition – In Tha’ Know. The Pecha Kucha portion of the presentation got the faculty thinking to try and keep up with the fast moving presentation. Of course, we sent them on their way with every link, video and piece of the presentation.

SMU Temerlin copyThe faculty continued to work the rest of the day out of the TMA offices after lunch at Campisi’s (thanks Steve!) We can’t forget to say thank you for coming by TMA! It was a great day of growth, learning and discussion! See you all again soon!



BYA for Spring Break: Jennifer Wright

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DSC_9575 faveAnyone who has planned a wedding knows how stressful the process can be. When I won a Bust Your Ass for Spring Break trip, my husband and I were ecstatic that we could put the $2,500 toward the All-Inclusive resort we planned to stay at on our honeymoon in beautiful Punta Cana in the Dominican Republic.


After the stress of wedding planning, it was a much needed retreat to paradise, and thanks to TMA we were able to truly enjoy ourselves. Our favorite part was the dolphin encounter – we got to swim with dolphins for an hour and it was AMAZING. We explored the beach on dune-buggy’s, snorkeled with nurse sharks, drank “mama juana” which is a staple in the Dominican and has bark in it.


We met some ladies celebrating a 50th birthday at the craps table who yelled “DANCING BEARS!” and spun in a circle every time the dice rolled off the table due to superstition (I, of course, followed suit). It was an unforgettable vacation that we’ll always cherish. So fun!

Jennifer Wright is an Account Supervisor at TMA working on AT&T, Hilton and Topgolf activations. Jenn has been with TMA for the past seven years. 

Lake day wins again

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The Dallas office made their annual trek out to Sneaky Pete’s on Lake Lewisville for Mistake at the Lake! With temperatures hovering around 95 degrees and not a cloud in the sky, the lake and pool were the perfect medicine for everyone.

Photo Aug 14, 3 12 51 PM

The wave runners for everyone were a huge hit while those not hitting the lake were on the sand volleyball courts, dominating the beer pong circuit or just relaxing in the pool.

Photo Aug 14, 1 23 03 PM (1)
Photo Aug 14, 2 20 57 PM (1)The buffet spread was everyone’s favorite foods to make sure you had that pool bod ready to go. After feasting on tacos, burgers, chicken fingers, mozzarella sticks and other finger foods, most washed that down with a frozen margarita, icy pop, or any of the other drinks that were available to enjoy.

Photo Aug 14, 2 37 47 PMCongratulations to the winners of the raffle prizes!
YETI Cooler- Cameron Kirkpatrick
BBQ Set- Becki Moran
Waterproof Bluetooth Speaker- Travis Chapman


Stu Hill wants a reset on state symbols

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Screen Shot 2015-08-11 at 4.19.40 PM[1] copy

Our very own Stu Hill spoke Ignite DFW in the historic Texas Theatre in late July. Ignite DFW proves a public forum where anyone can share ideas in front of a live audience, but it’s gotta be quick. Presenters create a five-minute talk, with an accompanying deck of 20 slides which advance automatically every 15 seconds. It is a fast-paced, fun and informative evening that reaches a broad, receptive audience in a very unique way.

Check out Stu’s presentation on Resetting Texas’ State Symbols.

Mistakes made at the Break again

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This year’s Mistake at the Break was an epic day of fun in the sun. TMA’s LA office headed to a multi-million dollar beachfront house with the largest party deck we could find. TMA’ers were greeted with a Hawaiian lei and directed to the bar where they could enjoy one of our custom cocktails: The Bloody Larry, Lew’s Malibu Screwdriver, or Terry’s Tropical Punch.


With drinks in hand, you could then join the tournament games that included Flip Cup, Beer Pong, and Cornhole. People who were adventurous enough to traverse the rocks and wade in the water, tossed the football back and forth with Chris Salicrup and Ben Azarraga.


If you just wanted to chill, the deck was stocked with lifeguard-style chairs or you could float inside the home’s living room where two incredibly comfortable chairs provided you with an ocean view that would leave you relaxed and thinking about how lucky you were to be alive.  

Photo Aug 07, 4 15 34 PM

The food was incredible, as always. It’s LA, so of course it had to be healthy. Grilled vegetables, chicken drizzled with Chimichirri sauce, fingerling potatoes and Farro salad with spinach and cranberries had us all going back for seconds, and thirds. Late day munchies were satiated with amazing homemade cookies which we all carried back out on to the deck to watch the dance party — highlighted by Kenny Barela’s breakdancing exhibition. 

Photo Aug 07, 3 00 00 PM

As the tide came in and the sun began to set, lots of toasts and cheers to Brad Penman for putting our party together, Lily Beth Boenker for handling all the planning and logistics, Katie Sheffer for organizing all our activities, and to Courtney Davidson for getting scrappy and hand screening Mistake at the Break t-shirts. 

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What a day and we’re counting the days until the next TMA LA Party! Now watch how good we are at Beer Pong and check out all of the pictures on the TMA Flickr page!

Life Support: Stacy Hopkins

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Stacy Hopkins took her TMA Life Support trip to Alaska, where she took two photography classes on her cruise and put her new skills to the test. Check out her recap of the breathtaking trip!

I am so thankful to The Marketing Arm for giving me the opportunity to see my Life Support trip through a camera lens for a week. I was able to take a trip to the beautiful state of Alaska where I enjoyed amazing scenery and wildlife. I learned a lot of technical techniques during my two photography classes on the trip, which have been very helpful, but I learned a lot more about the things you can’t control with photography.


It rains a lot in Alaska so knowing how to protect your equipment and get good shots is beneficial. I wasn’t able to get the National Geographic photo of a whale fin, but being in their presence was breathtaking and I learned to take what you can get with animals. Unplanned pictures are just as beautiful.

whale fin

Getting up close (which can mean getting dirty) will give you the best pictures – whether it’s of people, places or things. Nature is amazing; from how rain falls on flowers to look like diamonds to glaciers that keep their shape in 70-degree climates. We took a train to Canada through the mountains and saw bears on the trail, but couldn’t get any pictures. Sometimes it’s best to just appreciate animals in their habitat.

flowers (3)

Hopkins Alley

We even found a street in Ketchikan bearing the Hopkins name!

The most important thing I learned on this trip was to sit back and relax and look through the lens. A lot of times the best pictures are those that come unplanned. Thanks TMA!

For more pictures from Stacy’s trip, head over to the TMA Flickr page to check out more stunning images from other TMA’ers’ trips.

TMA visits East Lake Pet Orphanage

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Ten TMA employees from the Dallas office joined some spirited four-legged friends at East Lake Pet Orphanage to deliver some homemade dog toys and spend the morning socializing. The pet orphanage is always looking for volunteers, and TMA employees across the agency have had a great time helping these cute cats and dogs get adopted and stay happy during their stay.

Check out the pictures below and on TMA’s Flickr page from the latest visit!




Life Support: Ronwyn Hubner

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Ronwyn Big

For my TMA Life Support trip, I chose a 10-day, 3,500-mile road trip to Zion National Park and was fortunate enough to visit 10 National Parks and three State Parks on this journey.

Hiking has always been a passion of mine and these were my first hikes after having two heart attacks caused by Spontaneous Coronary Artery Dissections. My health scares came in August and October 2013, when I survived the Widow Maker right here while working at TMA. My doctors were amazed I survived and I had a total of four stents placed. I thought my hiking days were over, but was given the all clear to go on the trip after another heart surgery in February of this year.

Ronwyn Small

I reconnected with my man, nature and learned to appreciate the natural beauty around me again — all without fear of being too far from a major hospital. I also combined my love of history and visited roadside historical markers along the way. Land transfers to the U.S. government were a big business in West Texas with the typical losers of the deals being Indians and Mexican immigrants.


This was by far the best ‘vacation’ the both of us have ever experienced. I wish I could do it all over again. Thank you Ray, Dan and Brad for this great TMA program!

image2Ronwyn Hubner is an administrative assistant at TMA and has been with The Marketing Arm for over eight years!

TMA Chicago takes on the Big Kahuna

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TMA Chicago set sail on the “Big Kahuna” enjoyed a great day out on beautiful Lake Michigan for its first annual Mistake at the Lake. The party boat was equipped with a slide off the back, food served in the galley and drinks on ice for everyone to enjoy for the cruise. Big 6-foot-8 Jim Biegalski going down the slide has to be one the highlights from the day.

Big shoutout to Ryan Hunter and Aaron Frye for taking the video on the GoPros and also for making the awesome highlight video below. For pictures, head over to the TMA Flickr page!