Wearables & The Quantified Self Movement

quantified-self_By Tom Edwards, SVP of Digital Strategy & Innovation

I was recently asked by ADWEEK about opportunities for brands and fitness wearables.  The discussion focused on utility and the future of the quantified self movement and whether hardware or software is the way to go.  The final portion of the conversation was focused on fashion vs. function and the importance of aesthetics for mass adoption.  Below is my full commentary.

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Favorite Entries From Cannes Lions 2014 Festival

20140218_Chris Smith, Chief Strategy Officer at TMA, served on the Cannes Lions Promo & Activation jury last week.

What were your favorite entries at Cannes and why?

Sound of Honda, created by Dentsu Japan, did an amazing job of taking something obscure like Big Data, and making it emotionally relevant to consumers.  F1 legend Ayrton Senna (killed in 1994) set a speed record in Suzuka, Japan in 1989.  As luck would have it, the sound of his lap was recorded by Honda.

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Harley-Davidson Unveils Its First Electric Motorcycle

Posted by in Our Work

Harley-Davidson has introduced Project LiveWire, its first electric motorcycle and a big deal for a company that takes pride in using old technology.  TMA produced special reveal video content for #ProjectLiveWire and bolstered it with social media influencers to help reach a new audience.  To date, the videos have generated over 1.25 MM views and influencer posts have a reach over 35MM.

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White Paper: How Brands Can Win The #SelfieRevolution

Many of our clients are currently hosting or planning to host campaigns involving Selfies.  Whether you hate the term “Selfie” or you love it, odds are you are doing it.  Every day millions of us are snapping photos of ourselves with the intent of capturing the moment or the location using the front-facing camera on our smartphones.  Did you ever wonder why we do it?  And, are you curious about how your client’s brand can benefit from this so-called #SelfieRevolution?

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