TMA tradition dictates that culture events always reach a new level of cool. And for our New York office, Mistake at the Strait was an end-of-summer dream come true.
When Zane Cassidy, conceptor/copywriter at TMA’s LA office, arrived on the scene, this outdoor space was in need of some loving attention. Not only did Zane turn an eyesore into a beautiful meeting area, he also united people from across the agency in the process (both building and sharing the finished product). Take a look at some photos from before, during and after The Patio Project.
Football just wouldn’t be the same without the time-honored tradition of tailgating. Over the years, fans have turned it into an art form to support their favorite teams. With that in mind, TMA created a sponsorship activation for AT&T that helps fans get the most out of game day this fall, with #Techgating.
In season 13 episode 8 of Lifetime’s Project Runway, TMA Entertainment led the charge creatively by incorporating Samsung’s Curved Ultra HD TV features into the design challenge. Hosts Tim Gunn and Heidi Klum informed the designers that they had to create an avant-garde look inspired by “the curve” and another unexpected element…rain!
Q & A with Ryan Heuser, Senior Director of Music Integration
Garth Brooks is launching GhostTunes.com, a full-service online music store. Fans can listen to their music from their personal “locker” immediately upon purchase, without having to download the content to their device. Fans also can download their purchased content to play with the audio player of their choice on a phone, tablet or computer. Only GarthBrooks.com and GhostTunes.com will sell Garth digital music.
CVS/pharmacy kicked off their One Good Reason movement today by announcing the end of cigarette and tobacco product sales in its 7,600 U.S. stores. TMA’s experiential team promoted the campaign by placing a 50-foot tall, six-foot wide extinguishing cigarette in New York City’s Bryant Park.
Q & A with Bryon Morrison, President of Digital
What do you think about colleges using mobile technology to engage fans and enhance the in-stadium experience?
It’s a requirement. Just as people use mobile as a companion to television viewing, event attendees want to enhance their in-stadium experience. For first-time attendees, that might be to document and revisit experiences or share the experience with others. For regular attendees, that could be a second dialogue to the game or access to unique experiences. The key will be understanding individuals and treating them accordingly. That’s when it becomes a business benefit.