
Got Klout? American Airlines is offering one-day access passes to their first class Admirals Club lounge for those with high Klout scores. Go to www.aa.com/klout to get your Klout treatment.

Got Klout? American Airlines is offering one-day access passes to their first class Admirals Club lounge for those with high Klout scores. Go to www.aa.com/klout to get your Klout treatment.

The social media studies have spoken and one thing is clear: the amount of activity on the social web is skyrocketing at an incredibly fast pace, particularly on mobile devices. In fact, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online — with 99.8 million expected to visit a social networking site via mobile this year, according to an analysis by eMarketer.
Cinco de Mayo pepper eating contest #TMAparty vine.co/v/bQ1iiAIgW32
— The Marketing Arm (@TheMarketingArm) May 2, 2013
Cultur8 hosts the hottest Cinco de Mayo parties. Literally. The 2nd annual Hot Pepper-Eating Contest was da bomb, just like last year. For this chowdown we had Erik Jacobsen (El Champion), Brian Gronniger (second place) and Andy Wang (third place) step up to taste the feast of fury.

Great Success!
Every Friday morning at Creative Soup, Danny Litwak gets our brains storming with fun activities to tackle client challenges. We bring ideas and Danny brings the donuts. But today was his last day as leader of the Soup. So we snapped a few pics to commemorate.

Business networking on the golf course has always been an integral part of the sport. Fanscape/TMA recognized this connection and launched “Hit the Links,” a social media campaign for client Callaway Golf Company that aims to disrupt the traditional influence models in golf in a modern way.
Makeshift AT&T booth (Image credit: NBC News)
In the chaos following the explosions at the Boston Marathon finish line, AT&T clients and TMA staff stayed by the AT&T Communication Centers to handle the heavy demand for mobile devices and power.

By Tom Edwards, VP of Digital Strategy & Innovation
Wearable technology, specifically head mounted displays have been a part of science fiction canon for a very long time. Fans of the 80′s anime series Dragon Ball were accustomed to seeing characters with their own version of “Google Glass” interfaces. This preexisting association can be both a positive and a negative when it comes to the potential mass adoption of Google Glass.


Texas weather is a cruel mistress. Last year most of us went home with sunburns, but Wednesday’s Mistake at the Plate was officially the coldest day game ever at Rangers Ballpark. We toughed it out and carried on our beloved tailgating tradition despite the freezing wind and rain.