Q & A with Bryon Morrison, President of Digital
What do you think about colleges using mobile technology to engage fans and enhance the in-stadium experience?
It’s a requirement. Just as people use mobile as a companion to television viewing, event attendees want to enhance their in-stadium experience. For first-time attendees, that might be to document and revisit experiences or share the experience with others. For regular attendees, that could be a second dialogue to the game or access to unique experiences. The key will be understanding individuals and treating them accordingly. That’s when it becomes a business benefit.