5 Awesome & 5 Desperate Brand Jokes from #AprilFoolsDay

April Fools Blog GraphicBy Blake Bowyer, Director of Digital Strategy

Oh, April 1st.  It’s marked on every community manager’s calendar as either the best day of the year or the worst day of the year.  It’s a day when brands feel the need to be ‘silly’ and create fake products, make fake announcements, and generally be ridiculous.

A Crisco soft drink?  Why, yes please.

A wristwatch that tells the future?  Seems legit.

A broomstick that attaches to your cat so you can sweep with it?  Saves money, and the environment!

In a world where brands think consumers are ravenously consuming content, this is what we get.  Let’s take a look at five brands that nailed it and five that went “all out” for it and wound up with more shrugs than retweets.

Five brands that were laughed with, not at.

TOMS X UBER:  shuberX

Airbnb: List Your Desk

$50 plus all the paper clips you can handle.

headitt from reditt

You know people tried it.

Caskers: #WhiskeyLife

This wins for the fully-functional microsite alone.

Kenneth Cole SASQWATCH

I’m so conflicted on this one!  Kenneth Cole has been a social media nightmare, but SASQWATCH is too good.  You won this round, KC.


And here are five brands that missed the mark.

KFC Australia:  Mighty Mouth Expander



When you’ve already created the Mighty Gut Expander, this is the next logical step.

Kellogg’s Wasabi Pea Pops

Kellogg’s, you can’t actually tag it #AprilFools.  C’mon.

Domino’s UK:  The Edibox

If you thought Domino’s couldn’t be any grosser, think again.

KLM Nikes

Not sure if this is for April Fools or not, but I know for certain that it’s desperate.

Connected:  An AOL Original

Oh wait, this is real – I was just hoping it was a joke.

(4) Comments

  • Otto
    September 19, 2017 at 2:45 pm

    Just desire to say your article is as surprising. The clarity in your post is just great and i could assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please keep up the gratifying work.

  • Ula
    September 21, 2017 at 9:03 am

    of course like your web site but you have to test the spelling on quite a few of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the reality however I will definitely come again again.

  • best portable bluetooth speakers
    September 26, 2017 at 2:46 pm

    There are amazing developments on the layout of the website, I honestly love it. Mine is about best small speakers and right now there are lots of things to do, I am currently a rookie in webpage design. Take care!

  • click for more
    September 27, 2017 at 7:50 am

    This web page is mostly a walk-through for all of the information you wanted about this and didn’t know who to ask. Glimpse here, and also you’ll positively uncover it.

Leave a Comment