By Blake Bowyer, Director of Digital Strategy
Oh, April 1st. It’s marked on every community manager’s calendar as either the best day of the year or the worst day of the year. It’s a day when brands feel the need to be ‘silly’ and create fake products, make fake announcements, and generally be ridiculous.
A Crisco soft drink? Why, yes please.
A wristwatch that tells the future? Seems legit.
A broomstick that attaches to your cat so you can sweep with it? Saves money, and the environment!
In a world where brands think consumers are ravenously consuming content, this is what we get. Let’s take a look at five brands that nailed it and five that went “all out” for it and wound up with more shrugs than retweets.
Five brands that were laughed with, not at.
TOMS X UBER: shuberX
— TOMS (@TOMS) April 1, 2014
Airbnb: List Your Desk
$50 plus all the paper clips you can handle.
headitt from reditt
You know people tried it.
This wins for the fully-functional microsite alone.
Kenneth Cole SASQWATCH
I’m so conflicted on this one! Kenneth Cole has been a social media nightmare, but SASQWATCH is too good. You won this round, KC.
And here are five brands that missed the mark.
KFC Australia: Mighty Mouth Expander
When you’ve already created the Mighty Gut Expander, this is the next logical step.
Kellogg’s Wasabi Pea Pops
Kellogg’s, you can’t actually tag it #AprilFools. C’mon.
Domino’s UK: The Edibox
If you thought Domino’s couldn’t be any grosser, think again.
Not sure if this is for April Fools or not, but I know for certain that it’s desperate.
Connected: An AOL Original
— CNET (@CNET) April 1, 2014
Oh wait, this is real – I was just hoping it was a joke.