30 Seconds With: Stephanie Cohen

  Stephanie Cohen
Vice President of Business Development, Entertainment

Q: What was your greatest mistake?

A: Okay, this isn’t a “great mistake,” but if I had made a different choice it would have been…

A few years into my marketing career in the entertainment business, the record company that I worked for was sold and  the label closed. I had been managing some successful music cross promotions with brand s and  really enjoyed it. A colleague recommended that I apply for an open sales position at the parent company.

At that point in my career, I considered myself a marketer, not a salesperson. I was reluctant to make the change, but one of my mentors encouraged me to apply for the job. As it turned out, my marketing experience helped me better understand  my client’s needs, which translated into sales.

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