AT&T’s 28 Days Program Is A Chance To Make History

    Cultur8 — TMA’s multicultural marketing agency — recently launched the annual “28 Days” program, AT&T’s forward look at Black History.

Part “Apprentice” and part “I Wanna Work for Diddy,” this year's program is built around a month-long community service challenge.  Starting this week, people nationwide can enter at   att.com/28days for a chance to join one of three teams dedicating the month of February to service in the communities.  The selected teams of four will be paired with an AT&T 28 Days celebrity mentor and given weekly challenges, while working to get closer to a $20,000 Grand Prize.

As part of the challenges, each team will collaborate with one of three non-profit organizations selected as Friends of AT&T 28 Days.  The weekly team challenges will help these organizations continue to make a difference in the community.

This challenge is fueled by social media.  Show your support today and throughout February by visiting the website at   att.com/28days and by sharing the graphic below via social media using #ATT28Days.

Fans can also help make history happen by liking the   AT&T 28 Days Facebook page, and following AT&T on   Twitter and   Instagram for the latest team updates and fan challenges.

  ATT28days

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