AT&T’s 28 Days Program Is A Chance To Make History

    Cultur8 — TMA’s multicultural marketing agency — recently launched the annual “28 Days” program, AT&T’s forward look at Black History.

Part “Apprentice” and part “I Wanna Work for Diddy,” this year's program is built around a month-long community service challenge.  Starting this week, people nationwide can enter at for a chance to join one of three teams dedicating the month of February to service in the communities.  The selected teams of four will be paired with an AT&T 28 Days celebrity mentor and given weekly challenges, while working to get closer to a $20,000 Grand Prize.

As part of the challenges, each team will collaborate with one of three non-profit organizations selected as Friends of AT&T 28 Days.  The weekly team challenges will help these organizations continue to make a difference in the community.

This challenge is fueled by social media.  Show your support today and throughout February by visiting the website at and by sharing the graphic below via social media using #ATT28Days.

Fans can also help make history happen by liking the   AT&T 28 Days Facebook page, and following AT&T on   Twitter and   Instagram for the latest team updates and fan challenges.


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