Category Archives: Promotion

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Win BIG…With Yellow Pages!

Aiming to attract female couponers in the Fort Worth market, YP wanted to increase usage of the YP Real Yellow Pages directory by featuring its newly expanded coupon section in the front of the book. So to get residents in that delivery market to retain and use (vs. misplace or toss) the directory, TMA created a promotion that calls attention to the coupon section which offers real opportunities to save and win big.

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