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Category Archives: Promotion
Callaway ‘Hit the Links’ Campaign Is Every Golfer’s Dream
Business networking on the golf course has always been an integral part of the sport. Fanscape/TMA recognized this connection and launched “Hit the Links,” a social media campaign for client Callaway Golf Company that aims to disrupt the traditional influence models in golf in a modern way.
GameStop & Spike TV Team Up For VGA10 Promotion
In celebration of VGA10, GameStop and Spike have teamed up to bring gamers the biggest promotion and TV show dedicated to video gamers across the country.
Developed by TMA, the GameStop VGA10 promotion ties in some of the hottest video game titles and Spike’s 10th anniversary Video Game Awards show. http://www.gamestop-vga10.com
Win BIG…With Yellow Pages!
Aiming to attract female couponers in the Fort Worth market, YP wanted to increase usage of the YP Real Yellow Pages directory by featuring its newly expanded coupon section in the front of the book. So to get residents in that delivery market to retain and use (vs. misplace or toss) the directory, TMA created a promotion that calls attention to the coupon section which offers real opportunities to save and win big.
Fred Armisen Revives Penny Marshall Impression For Book Trailer
Our first project with new client Amazon Publishing was promoting the release of Penny Marshall’s autobiography, My Mother Was Nuts. The book promotion had to be true to Penny’s personality and deliver her signature brand of quirky fun for a book trailer that would live online.
AT&T Launches College GameDay Road Trip Adventure
Will & Ravi are On The Way To Saturday, all season long, for College GameDay. TMA developed the promotion for AT&T, which follows the road buddies as they travel across the country and visit different campuses.
TMA Chicago Gives State Farm a Helluva Weekend
TMA’s State Farm team has been…well, busy. With six different activations occurring over a 3-day period (Friday, August 3 – Sunday, August 5) we were rockin’ & rollin’ over the weekend helping fans Get to a Better State all over the Midwest and beyond. We began in Chicago, where Amy Erschen, Kim Clark and newbie Carolina Salcedo (plus our wonderful client crew) kicked-off a Hispanic partnership with the J.LO and Enrique tour at the United Center.
Lay’s Wants Your Flavor Favs For The Next Great Potato Chip
Lay’s is on the hunt for the next great potato chip flavor and wants your ideas. The “Do Us A Flavor” contest invites you to submit potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of your flavor’s 2013 net sales (whichever is higher).
It’s the Summer of Game Love, baby
Our GameStop team has been crazy busy since the launch of their new promotion, GameStock 2012: Summer of Game Love, which offers six weeks (June 25-August 5) of deals, instant win prizes and VIP grand prizes.
The impressive collection of prizes, discount offers, and bonuses for the first week of the promotion includes a free $50 GameStop gift card, significant dollars-off savings on select pre-owned game titles, and as much as 20 to 50 percent off specific new game titles. Even more impressive is the initial VIP Prize offering of a brand new motorcycle with its own video game tie-in that connects to one of the surprise game unveiling at this year’s Electronic Entertainment Expo — the upcoming immersive title Sleeping Dogs.
But that’s just a taste of the savings that are being offered so far. Check out more of the wild prizes here.
Mountain Dew Gives ‘Dark Knight’ Fans an Exclusive Digital Experience
Mountain Dew, in partnership with Warner Bros., unveiled exclusive content and storylines this week with the launch of DEWGothamCity.com, an online destination created by Motive and Davie Brown Entertainment (TMA’s entertainment practice) designed to provide unprecedented access to the world of The Dark Knight Rises.
From videos, sneak peeks, and in-depth information — such as the Applied Sciences environment that will give users a history of batgear such as Batman’s suit and his badass car, the Tumbler, or back stories on characters and Gotham City itself — new content will be released regularly leading up to the film’s July 20 opening. As the pièce de résistance, the site will also include an opportunity for fans to enter product codes to win exclusive prizes, such as one of only five scripts signed by Christopher Nolan.
More details from Media Post.