Imagine going 24 hours without technology. Sound agonizing? Then it may be time for a Tech Detox. Like an extreme fad diet that cuts out all carbs with the promise of long-lasting health, a tech-free day is meant to help you reconnect with life outside the Internet. The irony of constant connectivity is how alienating [...]

Bryon Morrison, president of The Marketing Arm’s mobile marketing practice, provides a few considerations for brands when planning a mobile app strategy. Do: …focus your efforts on serving your customers.  There will be untold opportunities to entertain, educate and inform them through this powerful opt-in channel.  Further, you can find ways to completely transform your [...]

Bryon Morrison President of Mobile Marketing Q: “You just went to the 2012 International Consumer Electronics Show, what was the most interesting thing you saw or heard?” A: This was an interesting show. I heard many say this was a disappointing year, because there was no “big” product release. I couldn’t disagree more. There were [...]

Bryon Morrison, President of Mobile Marketing This guest post originally appeared in Med Ad News With escalating costs and consistent changes that affect healthcare in the United States today, mobile software developers, doctors, and hospitals are all looking for new and efficient ways to deliver healthcare. The diagnosis: ever-expanding healthcare costs. The prognosis: a possibly [...]

Bryon Morrison, President of Mobile Marketing This guest post originally appeared in Direct Marketing News What do a slumping economy and mobile phones have in common? If you guessed, “one stings and one rings,” you’re way off track, but nice try. The real answer is that recessionary periods increase couponing, and this time around, more [...]

This is a guest post authored by Bryon Morrison, President of Mobile Marketing Deep discounting in groups is a marketing mechanic that’s been around for a long time (think Home Shopping Network). But, it’s been on every retailer’s mind since Groupon and other online group discounting sites began popping up. The model is based on [...]