College Football Faithfuls Get Social In AT&T’s #BeTheFan Promotion

AT&T wants college football fans to #BeTheFan in a new TMA-concepted promotion that helps the communications provider mark another season as the official wireless provider of NCAA Football.

To do so, AT&T has recruited a “coach,” two-time Emmy-winning actor   Eric Stonestreet, to help NCAA Football fans demonstrate what color they bleed.

In #BeTheFan, Stonestreet issues a series of challenges that give fans weekly opportunities to win backstage passes and  VIP trips to the set of ESPN’s College GameDay.

As the name implies, fans can respond to each challenge by sharing photos and  videos on Twitter,

Vine, and  Instagram with the hashtag #BeTheFan.

  The first challenge, which was posted to YouTube on August 30, asks fans to show how they kick off the season.

See the latest challenge   HERE.

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