CSR Insights for August: You Can’t Make Everyone Happy


From Matt Combs, President of Cause Marketing

But you can try your hardest! It may not (technically) be in your job description, but corporate social responsibility creates employee passion and  happiness. Learn the obstacles that prevent mass happiness and  turn them into solutions.

As much as we continuously seek to make everybody happy in the workplace, it ends up feeling next to impossible. Sound familiar? However challenging the feat may be, it‟s something every corporate culture aims to achieve. Some may even say that employee happiness is a corporate responsibility. Therefore, a lot of the happiness hype falls upon the shoulders of you – within CSR and  the employee engagement sector.

Happiness increases with philanthropy and  volunteerism, making CSR a key player in enabling employees to feel valued, have a higher sense of self-perception and  life happiness in general. In addition, CSR participation contributes to psychological and  emotional links between the employee and  their employer and  organizational commitment. The advantage to all this (happiness and  the challenge of making it widespread) is that positive employees outperform negative employees in terms of productivity, sales, energy levels, turnover rates and  healthcare costs.

That being said, the stakes are high in ensuring that we make as many people happy, as often as possible. Perhaps difficult, or even impossible, but we‟ve identified four obstacles that make the happiness feat challenging. To dive headfirst into them download YourCause’s CSR insights white paper for August,   You Can’t Make Everyone Happy.

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