CSR Insights: How CSR Affects the Bottom Line

From Matt Combs, President of Cause Marketing

It’s in the facts. Research proves a measureable payoff exists of corporate social responsibility (CSR) initiatives to companies as well as their stakeholders. So, we turned on our proverbial flashlight to aggregate quantifiable data that so easily gets lost in reports, stacks of research and  that endless labyrinth we call – the mind.

We wrote this edition for two very simple reasons:

1) To provide you with a high-level business case, within one page, that clearly lays out the proven benefits of a well executed CSR program

2) To equip our readers with a source they can pass to others who may find such information meaningful and  influential within their own decision making process

Click here to download the latest issue of CSR Insights,   The Fact Sheet.

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