Matt Delzell, managing director of TMA’s celebrity talent acquisition group, talked with CBS Sports’ Bryan Altman about Tiger Woods’ recent struggles and just how much it’s affecting his sponsors – specifically Nike.
“I think Tiger’s going to be a lifetime Nike guy for what he’s done for the brand, so I don’t think you’ll see a drop. But Nike would certainly have to be worried in the golf space in looking over the should when you think about Jordan Spieth and Under Armour and Dustin Johnson for Adidas,” Delzell (pictured above on SportsCenter) said. “These are guys who are performing well, these are guys who are competing in majors, and Tiger’s just not, he’s not a relevant piece of the conversation right now.”
Altman compared TMA’s Celebrity DBI numbers for Woods, Jordan Spieth and Rory McIlroy to see just how far Woods has fallen off in the eyes of consumers and how Nike must adapt to that.
You can catch Altman’s full article on CBS Sports and read more about how Nike must compete with the likes of Dustin Johnson (adidas) and Spieth (Under Armour).