Disney’s ‘Planes’ Takes Flight With American Airlines

TMA helped client American Airlines to activate their partnership with Disney and  its latest children’s movie   Planes.  The strategic collaboration is part of American’s continuing effort to provide customers with the most exclusive content while promoting its   new fleet of planes.

TMA worked with Smart Cookie to create an in-airport activation where parents and  kids could fly through the sky as characters from the movie, including DustyEl Chu and  Tripp, which highlight American’s fleet modernization efforts with a comedic flare.  Tripp wears the airline’s new look in the movie with the new logo and  American flag design on the tail.

TMA also developed an exciting “Sky Inspires Us” interaction to engage American customers in the digital space as well.  Site visitors control their favorite character while flying through the sky to unlock fun facts about American Airlines and  exclusive, behind-the-sceens movie content.

Learn more at   www.aa.com/disneyplanes  and  watch American’s exclusive “Disney’s Planes” trailer   here.

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