Goodbye, Shopper Mom [Infographic]

The term “shopper mom” is somewhat inaccurate, particularly since only about one in four households actually have children (people under 18 years) residing in them.

To bring a broader perspective to who is really in the grocery aisles, TMA’s Consumer Engagement  planning department developed the eye-opening infographic below.  Art direction and  fabulous copywriting are complements of CE1’s super-talented special projects team.

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