M&M’s is turning 75 today and the TMA client is celebrating by releasing a spot and music video featuring Zedd & Aloe Blacc‘s “Candyman.”
TMA was lucky to work with Mar’s and BBDO on the music video. TMA signed the talent, licensed a portion of Sammy Davis, Jr’s version, and negotiated the distribution rights for the song to be available for download and streaming online.
The full music video (below) was cut down to a 60-second spot that debuted on NBC’s The Voice. The song is available for download on iTunes and to stream on Spotify and Apple Music.
We’re celebrating the final product and of course, #CelebrateWithM for 75 years of fantastic chocolates that are a favorite of any candy lover.
Happy 75th M&M’s! You look better than ever!