The Skyhook Challenge featured an unbrand ed mobile and on-line trivia game along with experiential, digital and charity components. The live kick-off event took place during the April 9 Los Angeles Lakers game at the Staples Center, where spokesperson Abdul-Jabbar took center court for the first shot in the “CML Skyhook Challenge,” starting the countdown clock to raise $38,387, matching his NBA-leading life-time record of 38,387 points in 1,560 games.
By texting “KAJ” to 72645 participants received a series of questions about CML, Abdul-Jabbar’s career and LLS. Each correct answer was worth one point, and once the Challenge registered 38,387 points, Novartis donated $38,387 to LLS to support blood cancer research and patient services. LLS is encouraging supporters to keep the fundraising going by donating online at www.lls.org/skyhookchallenge.
The results were astounding as Kareem’s record of 38,387 points was broken in only 421 minutes. The trivia game had a total of 11,422 visitors and 125,589 page views.