Sports Trends To Watch For In 2015

Sports Trends 2015By   Jim Biegalski, SVP of Consulting

There’s an old saying:  “Invest in your shoes and  your sheets because if you’re not in one, you’re in the other.”

In 2015, sports teams and  properties will continue investing in the in-venue experience and  over-the-top content delivery.  And that makes sense because if fans aren’t in the venue consuming content, they’re consuming it somewhere else — at home, at work, on a plane, wherever.

It’s a full-court press of technology integration and  enhancement throughout sports.  Augmented reality, location-based technology, the proliferation of video and  statistical information, and  increased social exchange will define which teams are considered leaders in their respective space.

In all aspects, it’s a race to the newest technologies and  development of “smart venues” while building affinity with future generations of fans who don’t know life without an internet connection.

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