State Farm Auto Show Activations Kick Interactive Into Overdrive

TMA’s Experiential team is helping auto fans “get to a better state” for the State Farm 2012 – 2013 Auto Show Tour, which includes 10 cities and  an all new “State Farm Garage” concept.

The TMAX team introduced new interactive elements in 2013, including custom State Farm brand ed driving pods & racing game, a holographic information guide, and  a giant 70” iPhone that allows consumers to experience   State Farm’s mobile apps.

SF interactive auto show

TMA Talent team secured three athlete appearances that drew large crowds to the space, while the “Better State Crew” offered complimentary coffee and  hot chocolate to attendees.

SF auto show

With improved interactive elements and  Better State Crew integration, TMAX team was able to double the number of survey registrations in 2013 vs 2012 at the three largest auto shows: Chicago, Los Angeles and  Washington DC.

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