State Farm Auto Show Activations Kick Interactive Into Overdrive

TMA’s Experiential team is helping auto fans “get to a better state” for the State Farm 2012 – 2013 Auto Show Tour, which includes 10 cities and an all new “State Farm Garage” concept.

The TMAX team introduced new interactive elements in 2013, including custom State Farm branded driving pods & racing game, a holographic information guide, and a giant 70” iPhone that allows consumers to experience   State Farm’s mobile apps.

SF interactive auto show

TMA Talent team secured three athlete appearances that drew large crowds to the space, while the “Better State Crew” offered complimentary coffee and hot chocolate to attendees.

SF auto show

With improved interactive elements and Better State Crew integration, TMAX team was able to double the number of survey registrations in 2013 vs 2012 at the three largest auto shows: Chicago, Los Angeles and Washington DC.

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