Last month, Walmart announced its intentions to acquire Kosmix, a company that organizes content in social networks to connect people with real-time information. They claim to have a way to segment the consumers who are using social media in order to gain highly-personalized insights about Walmart and the products they sell.
“Walmart is going to leapfrog into social and mobile commerce,” said a Kosmix investor. “All of these traditional retailers are going to need to evolve or die. I think social media and mobile are going to completely change the game.” The Kosmix team will operate as the newly-formed WalmartLabs, pursuing technologies and businesses around social and mobile commerce that support Walmart’s global strategy.
What does this mean for you?
The biggest grocery retailer in the U.S. is now tapping into consumer and shopper insights via social media about brands sold in their stores, some of which are your brands and your categories. How can you harness the power of social media to drive your shopper objectives and support Walmart’s efforts? What is your social media strategy and what can you do to stay ahead of the curve?