The Ad Blocker Experiment

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Ad blocking software has taken hold in the US and is changing the game for publishers and advertisers.

TMA digital engagement strategists, Hannah Redmond and Rachel Stoll decided to dive in and conduct a week-long experiment to better understand ad blockers from both a consumer and marketer perspective.

Want to know what key learnings they uncovered? Check outThe Ad Blocker Experiment: Part One.

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