The Ad Blocker Experiment


Ad blocking software has taken hold in the US and  is changing the game for publishers and  advertisers.

TMA digital engagement strategists, Hannah Redmond and  Rachel Stoll decided to dive in and  conduct a week-long experiment to better understand  ad blockers from both a consumer and  marketer perspective.

Want to know what key learnings they uncovered? Check outThe Ad Blocker Experiment: Part One.

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