Award-winning Omnicom agencies Dieste Inc. and The Marketing Arm have joined forces to form Cultur8, a next-generation multicultural agency that connects brands and consumers through cultural passions. The new independent agency, that began operating on January 1st 2013, brings together Dieste's promotions department (strategy + creative groups) and Wave, TMA's multicultural group.
The "8" in Cultur8 represents the agency's core capabilities which include brand and shopper marketing, event activation, strategic consulting, digital/mobile, sponsorship consulting, social engagement and influencer, sports and entertainment, and cause marketing.
"Cultur8 is about combining everything that The Marketing Arm is with everything Dieste is," says Dan Belmont, president of The Marketing Arm. "It's the 'dream team' for multicultural marketers: One of the most recognized names in multicultural marketing and what Promo magazine has called the most creative agency in America. We've created the first multicultural shop that not only develops the big ideas to connect brands to communities across America, but can pivot to any platform in any channel, from digital to retail."
Based in Dallas, with offices in New York and Los Angeles, Cultur8 is led by Executive Creative Director Roberto Saucedo, Vice Presidents Griselle Colon and Todd Ervin, and Controller Ty Naegele.
Visit www.cultur8.com to learn more.