Last night, TMA brought home gold for our Frito-Lay and State Farm clients at the 2019 EX Awards Gala in Las Vegas. Presented by Event Marketer, the EX Awards are the largest recognition program for best-in-class experiential marketing.
Here’s a quick look at our winning programs…
Flamin’ Hot Spot took gold for Best Single Market Event (Consumer). For three days only, Cheetos turned up the heat and opened the doors to one of the hottest restaurants in Los Angeles, which we called Flamin’ Hot Spot: A Restaurant by Cheetos. TMA fully transformed an existing restaurant and took over their daily operations to serve a menu of 10 signature Flamin’ Hot-inspired dishes that included Flamin’ Hot Elotes and Cheetos Sweetos Hot Cakes. The Flamin’ Hot Spot aesthetic captured the essence of Cheetos with a red- hot, LA-inspired twist. All 500 dining reservations were filled within one hour of being online and nearly 10K others were waitlisted.
State Farm Neighborhood of Good won gold for Best Consumer Environment. State Farm is committed to helping people and communities. The objective of our music festival activation was to demonstrate these values through Neighborhood of Good – to engage and empower consumers to give back, creating positive, sustainable, and measurable societal impact. We developed the Neighborhood of Good program to help bridge the gap between caring and doing, providing consumers with an avenue for turn- key volunteerism. Tapping into music, which has the power to bring people together to make a societal impact, State Farm took this platform for good and packaged it for summer music festivals, reinforcing the brand tagline of “here to help life go right.” Our solution was a literal Neighborhood of Good – a 60’x80’ branded footprint composed of four unique standalone structures, each inspired by various genres of music. Our call to action was for consumers to visit NeighborhoodofGood.com to find causes they care about and inspire our target audience of festivalgoers to do anything, big or small, to make a positive difference in their communities.
Congratulations to our State Farm and Frito-Lay clients and teams and all the other EX winners.