TMA Wireless recently kicked off their Scan to Shop program for client Victoria’s Secret. Given the growing connection between print and mobile, more retailers are harnessing the power of augmented reality (AR) to engage with consumers.
Victoria’s Secret has incorporated the AR scanner into their mobile app to tie in with its winter style guide catalog. Each page in the catalog can be scanned with the Victoria’s Secret app to direct consumers to the retailer’s mobile site to buy the product featured.
To use the feature, consumers simply point their mobile device with the feature open at the image that they want to shop. Once the image is recognized, consumers are then directed to the exact page on Victoria’s Secret’s mobile site, where they can learn more about the product, read reviews, find additional sizes and check-out.
The program includes over 70 catalogs throughout the next 15 months making it the most ambitious mobile initiative to date. In addition to e-commerce, specialty icons will also be featured in Victoria’s Secret catalogs to unlock additional content, share to social networks, and sign up for emails.