Tuesday night, TMA won a gold WOMMA in Technology Implementation for its GameStop The Witcher 3: Wild Hunt experience. The WOMMYs recognize the most innovative, inspiring and impactful marketing campaigns from across the globe. TMA's Ian Sherwood was on hand to accept TMA's new piece of hardware and the team couldn't be prouder.
"I am so beyond proud of this team. This is richly deserved and is a testament to the smarts, perseverance, and genuine teamwork of this group," SVP of account management Melissa Taylor said.
TMA created a unique experience to drive awareness for GameStop around the launch of The Witcher 3: Wild Hunt. Leveraging the Google Maps API, we developed a hunt of our own that allowed fans to hunt for monsters all over the globe for a chance to win a GameStop gift card. Clues were shared via social channels in order to ensure hunters knew where to start their quest. Overall, the program generated over 50MM Impressions and helped fans connect to the upcoming title launch. The work was also an OMMA finalist in the retail category for Integrated Online Campaign.