Why Jordan Spieth is as marketable as Stephen Curry, Alex Morgan

  jordan-spieth-under-armour-3-750xx1023-577-0-101TMA’s   Matt Delzell talked with   Cand ace Carlisle from the   Dallas Business Journal following Jordan Spieth’s AT&T Byron Nelson performance to talk about his likeability and  where the young star could be headed in the future. 

Homegrown Dallas golfer Jordan Spieth has more in common with NBA Most Valuable Player Stephen Curry of the Golden State Warriors and  U.S. Women’s National Team soccer forward Alex Morgan than you might think.

His disappointing finish in the recent AT&T Byron Nelson in Irving notwithstand ing, Masters champion Spieth still ranks next to Curry and  Morgan (not to mention Denzel Washington) of “Aspiration,” in the latest Celebrity DBI by Dallas-based The Marketing Arm, which is an index for brand  marketers and  agencies.

“Those are numbers we haven’t seen since Tiger Woods was in his absolute peak,” he added. “Golfers aren’t supposed to be in this company. Golfers aren’t considered cool, or considered to be on the same aspiration level as an A-list movie star. This is rare for a golfer. He is a major needle mover.”

To read the rest of Cand ace’s article, head to Dallas Business Journal   to get the rest of Matt’s thoughts.

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