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Advance Auto Parts Partners with Bruce Willis to Bring Back ‘Die Hard’ in TMA Crafted Spot

When DieHard® batteries, one of the most iconic brands in automotive history, landed on the shelves of Advance Auto Parts, Inc. recently, the automotive aftermarket parts retailer promised motorists a blockbuster. On Sunday, DieHard delivered big time. For the first time, Advance Auto Parts brought together DieHard the battery and “Die Hard” the motion picture in a 2-minute film in which Hollywood legend Bruce Willis reprises his role of Detective John McClane.