SVP, Marketing and Sponsorship Strategist
Q: How can leagues and teams differentiate themselves to fans and sponsors?
A: By providing multiple points of engagement and meaningful experiences at those points of engagement. Yes, it’s about attending a game and cheering on your team, but just sitting, watching and waiting for that to happen is outmoded. Offering the opportunity for fans to immerse themselves in added value past buying a hat or hot dog is where differentiation occurs and fan loyalty deepens.