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30 Seconds With Jordan Schlachter

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30 Seconds With Jordan Schlachter


  Jordan Schlachter
Executive Vice President, Sports

What will 2013 hold for sports marketing and  sponsorship?

We’ll see a dramatic increase in social presence between athletes, teams, leagues, sports and  events. “Inside access” is what sports fans crave more than anything. Superstar athletes and  team executives have realized this for the past few years, but as social media continues to grow in popularity, and  mobile consumption is omnipresent, average fans will want access to their favorite athletes and  teams even more.

Plus new sports and  events can capitalize from online viewing. The trend will be for brand s to continue to adapt to this behavior and  interact socially with the athletes, teams and  properties they sponsor.