At a conference a few months ago Google CEO Eric Schmidt rattled off a mind-blowing stat upon his introduction– “every two days now we create as much information as we did from the dawn of man through 2003.”
It’s no doubt that Moore’s law has allowed an exponential increase in the amount of data produced. But Schmidt’s statement is also telling about the amount of information we consume. Compared to 10 years ago, we now consume media in a number of ways that would have then then be unthinkable. Mp3s, YouTube, and reading a magazine on your phone would all have been ideas to laugh at in the 90s. Now, we’ve embraced them.
Since there seems to be no threshold to the amount of information that it is possible to produce, is there a similar limit to the amount of information that we can consume? Or will digital generations have a much higher tolerance for consuming a variety of media than our analog elders? It looks like today’s kids are keeping pace with the rate of data production, with the average teen sending over 3,000 text messages a month.
Whatever the case, this infographic from GOOD is staggering to comprehend. It especially helps put Schmidt’s statement in perspective.