By Taylor Schumacher, Senior Digital Strategist, The Marketing Arm
Can you tell the difference between a computer-generated person and a real one? That isn’t a rhetorical question. You can try right now! Take a minute and go to this site and try it out!
When I took the quiz, this was one of my options, so I felt like I cheated getting my 10/10…
But seriously, if you saw the image on the left in an article or while scrolling through Facebook, would you realize she wasn’t real?
The original website, ThisPersonDoesNotExist.com, was making the rounds on the internet this past month and much of the news focused on the social implications. When misinformation and “fake news” are already rampant, how does this affect our trust in what we see online?
Besides the broader need to be informed on new tech, this relates to marketing in huge ways. This type of machine learning can also manipulate audio and video. So, a machine can create realistic looking and sounding people in just a few minutes.
Is there a more tedious task looking for the perfect stock photo? Or voiceover talent? With this technology, we can create exactly what we want in a matter of minutes. The tech isn’t quite there yet, but it is interesting to think about.
Even more interesting: How could this make our jobs easier? Better? Even bigger, how does this change the way we do business?
The future of AI in the advertising industry is undoubtedly bright and currently at its genesis. With innovative technology like this at the fingertips of brands, it’ll be exciting and endlessly interesting to see it’s story unfold.