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AT&T Aims To Put The Brakes On Texting & Driving Epidemic

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AT&T Aims To Put The Brakes On Texting & Driving Epidemic


AT&T is waging war on texting while driving, calling on its customers to take a pledge to never text and  drive for its public awareness campaign ”  It Can Wait.” The site will soon be home to an online driving simulator that’ll allow users to experience the dangers of texting while driving, and  AT&T is also planning to bring in-car simulators to over 200 locations before the end of 2012.

Outside of the website, TMA’s AT&T team worked to coordinate with TV and  music celebrities to promote the anti-texting while driving message on TV, in concerts and  in social media. In addition, both device manufacturers and  app developers will be called upon to pre-load products with no-text-and -drive tools as soon as possible. AT&T will also be working to prepare an information kit on its anti-texting while driving message, which it aims to distribute to every high school in the U.S.

Check out AT&T’s short (and  extremely powerful) documentary below, on the dangers of texting while driving.

You can pledge not to text and  drive now at   AT&T’s website dedicated to the project.