Cultur8 — TMA’s multicultural marketing agency — recently launched the annual “28 Days” program, AT&T’s forward look at Black History.
Part “Apprentice” and part “I Wanna Work for Diddy,” this year’s program is built around a month-long community service challenge. Starting this week, people nationwide can enter at att.com/28days for a chance to join one of three teams dedicating the month of February to service in the communities. The selected teams of four will be paired with an AT&T 28 Days celebrity mentor and given weekly challenges, while working to get closer to a $20,000 Grand Prize.
As part of the challenges, each team will collaborate with one of three non-profit organizations selected as Friends of AT&T 28 Days. The weekly team challenges will help these organizations continue to make a difference in the community.
This challenge is fueled by social media. Show your support today and throughout February by visiting the website at att.com/28days and by sharing the graphic below via social media using #ATT28Days.