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And the award goes to...

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And the award goes to…

Promo magazine recently announced the finalists for the 2010 PRO Awards. Out of all the categories, six of TMA’s programs are finalists:

  • Best Cause-Based Promotion: AT&T Team USA Soundtrack
  • Best Sponsorship or Tie-In Campaign: Monster Director of Fand emonium
  • Best Campaign That Uses a Holiday Theme: American Airlines Digital Holiday Card
  • Best Use of PR in a Promotion Campaign: Tostitos Salute the Troops*
  • Best Retail/Co-Marketing Campaign: Lay’s Local* AND GameStop Surprize Attack*
  • Best Mobile Marketing Campaign: GameStop Surprize Attack*

Winners will be formally announced on 9/13, and  you can check out the full list of finalists   here. It goes without saying, but congrats to the teams for all their hard work.