Promo magazine recently announced the finalists for the 2010 PRO Awards. Out of all the categories, six of TMA’s programs are finalists:
- Best Cause-Based Promotion: AT&T Team USA Soundtrack
- Best Sponsorship or Tie-In Campaign: Monster Director of Fand emonium
- Best Campaign That Uses a Holiday Theme: American Airlines Digital Holiday Card
- Best Use of PR in a Promotion Campaign: Tostitos Salute the Troops*
- Best Retail/Co-Marketing Campaign: Lay’s Local* AND GameStop Surprize Attack*
- Best Mobile Marketing Campaign: GameStop Surprize Attack*
Winners will be formally announced on 9/13, and you can check out the full list of finalists here. It goes without saying, but congrats to the teams for all their hard work.
