The Force is strong with Pepsi’s first major use of Microsoft Tags for Brisk Iced Tea. At 7-Eleven during the entire month of April, every specially marked 1-liter bottle of Brisk carries an “M-Tag” (similar to a QR code) which gamers can scan using the Xbox 360’s Kinect motion sensor. The action provides players an exclusive Anakin Skywalker podracer in the new Kinect Star Wars game.
TMA Entertainment is managing the overall promotion and has secured over $300,000 worth of gaming prizes, including: Xbox 360 Limited Edition Star Wars Bundles, Xbox 360 consoles, Kinect sensors, Xbox Live memberships, and Kinect Star Wars games. Check out the Brisk “Feel the Force” Sweepstakes here.