Monster.com recognizes that some people may find themselves complacent at work, and are perhaps in need of a career wake-up call. To make that happen, Monster partnered with TMA to create a 90-second video featuring a series of hidden camera pranks, using an airhorn strategically placed under office chairs (some located right in TMA’s Marina del Rey cubicles).
The light-hearted spot is meant to reinforce Monster’s brand promise that better is out there, and Monster can help you find it.
Hosted by Brian Baumgartner, who plays “Kevin” on NBC’s “The Office,” the spot was produced by TMA’s content team, led by Marc Gilbar and Ben Greenberg. Dan Constable of TMA’s celebrity talent team signed Baumgartner.
Led by Sarah Tabbush and Lisa Singelyn, TMA’s social media team has developed a strategic distribution plan and is managing the social push.
The video launched yesterday to coincide with the series finale of “The Office” on May 16.