The light-hearted spot is meant to reinforce Monster’s brand promise that better is out there, and Monster can help you find it.
Hosted by Brian Baumgartner, who plays “Kevin” on NBC’s “The Office,” the spot was produced by TMA’s content team, led by Marc Gilbar and Ben Greenberg. Dan Constable of TMA’s celebrity talent team signed Baumgartner.
Led by Sarah Tabbush and Lisa Singelyn, TMA’s social media team has developed a strategic distribution plan and is managing the social push.
The video launched yesterday to coincide with the series finale of “The Office” on May 16.