To do so, AT&T has recruited a “coach,” two-time Emmy-winning actor Eric Stonestreet, to help NCAA Football fans demonstrate what color they bleed.
In #BeTheFan, Stonestreet issues a series of challenges that give fans weekly opportunities to win backstage passes and VIP trips to the set of ESPN’s College GameDay.
As the name implies, fans can respond to each challenge by sharing photos and videos on Twitter,
Vine, and Instagram with the hashtag #BeTheFan.
The first challenge, which was posted to YouTube on August 30, asks fans to show how they kick off the season.