CVS/pharmacy kicked off their One Good Reason movement today by announcing the end of cigarette and tobacco product sales in its 7,600 U.S. stores. TMA’s experiential team promoted the campaign by placing a 50-foot tall, six-foot wide extinguishing cigarette in New York City’s Bryant Park.
As the first major national pharmacy chain to take the step, the retailer is aiming to increase its focus on health care — a goal that is reflected by its new name, CVS Health.
CVS will also be launching a smoking program to help people kick the habit with resources and services available at CVS/pharmacy and MinuteClinic locations nationwide.
Consumers are encouraged to tag photos with #OneGoodReason to live tobacco free.