Doritos Bold Bait Challenge: Dive With Sharks

You’re in a cage, surrounded by sharks, in the middle of the ocean.  Would you drop everything to fly to the Bahamas and  go shark diving?  This guy did.

For our Doritos clients, TMA proposed the concept of challenging consumers to drop everything for a once-in-a-lifetime experience.  The challenge was to dive with sharks.

TMA produced the Doritos Jacked #BoldBait video as part of the ”  Bold 50,” a program with the goal of creating 50 online or real-world challenges in 2014.