Doritos 'Bold Flavor Experiment' Rewards Fans For Making Bold Choices

Doritos is currently conducting a   “Bold Flavor Experiment,” where fans are asked to try three mystery flavors and  vote on their favorite.  The incentive?  The flavor with the most votes will “ultimately be brought back to store shelves this fall.”  Oh, and  daily giveaways of $1,000 in gold.

TMA facilitated the production of the Bold Flavor Experiment video in which consumers blindly try out all three flavors from the mysterious Doritos Jacked line.

Along with the voting instructions, one element that is highlighted on the mystery flavor bags is a “Be Bold, Win Gold” sweepstakes (inspired, says Frito-Lay, by the Doritos name, which means “little bits of gold” in Spanish).  Those who register and  vote for their favorite mystery flavors earn chances to win one of 60 daily prizes: $1,000 in gold.

Fans will also be invited to participate in a scavenger hunt that will reveal clues to the names of the mystery flavors.  During the summer, the brand  will reveal the three flavor names, along with the winner determined by the voting.

Back in 2012, TMA worked with client Frito-Lay to launch their ”  Do Us A Flavor” campaign which invited consumers to submit flavor ideas for new Lay’s products on social media.