Recently our consumer engagement team unveiled a new promotion for Frito and Brisk around the release of the new superhero blockbuster, the “Green Lantern”, which hits theaters this Friday.
TMA concepted the ” Anyone Can Be Chosen” promotion, led partnership development, and managed creative and program execution, including developing the online/mobile sites and SMS platform to support the entire promotion. Within PepsiCo the program has quickly become one of the best examples of a successful PepsiCo Power of One partnership.
In keeping with the theme the Green Lantern, Frito-Lay and Brisk are giving consumers the ultimate prize – the opportunity to become an official Green Lantern in a comic and /or animated DVD! Other awesome prizes include custom Green Lantern Xbox 360 consoles, LG phones, and over 11,000 pairs of movie tickets.
In addition, every entry will receive a one of eight free digital comics developed by DC Comics exclusively for this program that acts as a prequel to the movie.
The promotion represents some new milestones for the consumer engagement team, including displays that will be featured in super lobbies. Thanks to the account teams for all their their hard work on this activation. Make sure to check out the Anyone Can Be Chosen promotion online!
