GameStop partnered with Activision around the launch of Destiny: The Taken King. With the franchise heading into its second year, the goal was to reach a wider audience of gamers. The Marketing Arm worked with Jimmy Kimmel Live! to produce a live integration that aired on Friday, Sept. 11 promoting pre-ordering Destiny: The Taken King at GameStop.
GameStop and Kimmel Spread the Word about Destiny Pre-Orders
