Chief Marketer/Promo magazine today announced the winners of the 2012 Pro Awards, which annually recognize excellence in promotional marketing.
When it was all said and done, TMA was left stand ing with a bag full of 13 trophies, including four golds, three silvers, five bronzes and an honorable mention (for good measure). Scroll down for the full list of TMA winners…
As an agency, we were recognized in nine different Pro Awards categories ranging from cause marketing and sponsorship, to multicultural and retail, to digital and experiential.
Credit, of course, goes to a terrific group of clients and the hard-working TMAers — from LA to London — who concept, create, execute, produce and manage hundreds of the needle-moving programs and campaigns every year.
We’ll celebrate these today, then get back at it tomorrow, cookin’ up more big ideas for the remainder of 2012 and on into 2013.
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2012 PRO AWARDS
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BEST USE OF EVENT OR GUERRILLA MARKETING (FIVE OR LESS VENUES)
GOLD: Super Mario 3D Land Launch
Client: Nintendo
Agency: The Marketing Arm
BEST INCENTIVE PROMOTION
GOLD: Call of Duty Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm
BRONZE: Gears of War 3 Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm
BEST CAUSE-BASED PROMOTION
GOLD: Play Today. Illuminate Tomorrow.
Client: State Farm
Agency: The Marketing Arm
BEST SPONSORSHIP OR TIE-IN PROMOTION
SILVER: Crash the Super Bowl
Client: Doritos
Agency: The Marketing Arm
BRONZE: Call of Duty Rank Up
Client: Doritos
Agency: The Marketing Arm
BEST MULTICULTURAL/ETHNIC PROMOTION
GOLD: Juega Hoy. Ilumina el Mañana.
Client: State Farm
Agency: The Marketing Arm
BEST PROMOTION TARGETING A SPECIFIC DEMOGRAPHIC
SILVER: Call of Duty Rank Up
Client: Doritos
Agency: The Marketing Arm
BEST PROMOTION GENERATING BRAND AWARENESS
BRONZE: Cool Jobs with Mario Batali
Client: Monster.com
Agency: The Marketing Arm
BEST RETAIL PROMOTION
SILVER: Call of Duty Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm
BRONZE: Gears of War 3 Pre-Order Campaign
Client: GameStop
Agency: The Marketing Arm
BEST USE OF BRANDED WEB GAME(S)
BRONZE: Go for the Emerald
Client: oneworld Alliance (American Airlines)
Agency: The Marketing Arm
BEST IDEA OR CONCEPT
HONORABLE MENTION: Play Today. Illuminate Tomorrow.
Client: State Farm
Agency: The Marketing Arm
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