How Mobile Empowers In-Store Shoppers

Google, in collaboration with TMA and  other top shopper marketing agencies, created a research report to uncover the role and  opportunities for mobile in the shopping experience.    Bryon Morrison, President of Wireless Marketing, discusses the major takeaways.

Below are key findings from the study,   Mobile In-Store Research: How in-store shoppers are using mobile devices, which surveyed 1,507 smartphone owners who use mobile devices for shopping.

Click   here to view and  download the full report.

Follow Bryon Morrison on Twitter   @BryonMorrison