As more people sign up for games like Farmville and Cityville on a daily basis, the legitimacy of in-game advertising is brought into question. Advances in technology have allowed video games to grow from pixelated 8 bit novelties into lifelike simulations, with AI that is (in some cases) on an even playing field with the human brain.
But now that video games have become a suitable form of entertainment for everyone, brand s have invited themselves to the party. How can they get involved in the space without becoming a nuisance? Our own VP of Gaming, Jason Katz, weighs in on the situation over in his commentary in Media Post’s Marketing Daily.