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Is Twitter Burnout A Real Issue?

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Is Twitter Burnout A Real Issue?

  By   Tom Edwards, VP of Digital Strategy & Innovation

For those who are overwhelmed, fatigued and  possibly addicted to Twitter, it can feel like a full-time job.  It can be exhausting for some people.  There’s a growing FOMO (Fear of Missing Out) as we become more divided between our virtual self and  our physical self. Managing our virtual personas, including all of the etiquette that comes with, it can become tiresome, especially for those with large followings.

I’ve not seen any type of mass exodus or shift away from the growing amounts of digital information. In fact, it’s the opposite.  There’s still a hearty appetite for information, or InfoLust, where consumers desire relevant, timely information and  depend on their social networks, such as Twitter, to help make sense of the growing amounts of data.

With that said, Twitter’s user base growth rate slowed a bit in Q3, from 44% in Q2 down to 39% in Q3.  Still, as a whole, the growth of the platform has consistently been on the rise and  the incorporation of Twitter with the second screen, namely recent deals with Nielsen and  Comcast will further integrate the platform and  drive user growth as the line between entertainment and  social continues to blur.