Many retailers use QR codes as a platform to take customers to a new destination on the web, but our holiday promotion for JC Penny used a different approach. Working under the banner of the brand campaign “Who’s Your Santa”, our mobile team took advantage of the technology in a new way; by allowing customers to tag their gifts with a personalized voice message, all facilitated via 2D code. People are loving it, and so far the promotion has been picked up steam on PSFK, Mashable, and the New York Times.
For information on JC Penny’s Santa Tags visit their website; to get one for yourself contact Melinda Watson or Vivian Le.
