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Mobile Shopping Statistics: The 2012 Holiday Edition

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Mobile Shopping Statistics: The 2012 Holiday Edition

There are more than   119 million smartphone users in the United States alone. And, according to recent research, many of them plan to use their devices for holiday shopping.

A survey by Google uncovered that   85% of consumers will shop for a gift on one device and  then make their purchase on another.

Additional studies on US shoppers found that:

  • Those who planned to buy a gift on a mobile device almost doubled to   21%, up from 11% in 2011.
  •   31% of consumers “already have shopping-related apps on their smartphone,” with 82% of those people planning to use them to save money over the holidays.
  •   62% of mobile holiday shoppers say they are somewhat or very likely to purchase products using a smartphone or tablet on Black Friday and  Cyber Monday.

Moreover, a new study shows consumers made nearly   $21 billion in purchases using mobile devices this past year. That said, here are the 5 most popular apps consumers will be using to aid their holiday shopping:


  • Pays you to play games while you shop at any Target, Walgreens, or Walmart
  • Earn money for taking polls, answering trivia, learning product facts, watching videos, and  posting what you plan to buy on your Facebook wall
  • Take a picture of your receipt with the app & Ibotta credits your account within 24 hours
  • Works on: Apple, with Android coming soon


  Coupon Sherpa

  • Best for grabbing hundreds of coupons from dozens of stores
  • Online coupons, printable coupons, grocery coupons and  mobile coupons.
  • Browse coupons by category, like department stores, electronics, jewelry, women’s clothing etc.
  • Download coupon on your smartphone & store cashier scans phone to apply discount.
  • Works on: Apple, Android

  Amazon Mobile

  • Best for shopping on your phone
  • Barcode scanning and  picture search make it easy to find what you’re looking for
  • Check online prices against what you see in store
  • Easy checkout with one-click optionm
  • Works on: Apple, Android, Blackberry



  • Best for finding great deals
  • Barcode-scanner app
  • Purchase item from app and  arrange for pickup at local retailer
  • Smart way to take advantage of retailers’ price-match policies
  • Works on: Apple, Android, Windows



  • Best for timing your shopping
  • Helps users determine when to buy a new gadget
  • Offers product info, reviews and  links to retailers
  • iPad bonus: 10 daily Got Your Back Deals – If the price drops below your purchase price, you get the difference
  • Works on: Apple, Android

With mobile shopping growing at a rapid rate, it’s interesting to see how retailers are gaining the shoppers’ attention in the competitive mobile market space. Wal-Mart, for example, is   revamping its smartphone app with Store Mode and  shopping list enhancements. Meanwhile, Target is   adding QR codes to a selection of its toys so shoppers can scan and  purchase in a few clicks. Others, like   Best Buy, plan to assertively match the prices of their online competition, like Amazon.

Clearly mobile purchasing is revolutionizing all aspects of shopping. Agencies, brand s and  retailers must consider the device and  how it will be used, then craft their marketing efforts to meet the mobile user’s needs.

See also:
  Talking Shop with Mike Paley: How Retailers Can Leverage Showrooming
  Quick Take with Bryon Morrison: iPad Mini Impact On Brand s and  Marketing