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Monster & Pivot TV Campaign Helps Millennials In The Workforce

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Monster & Pivot TV Campaign Helps Millennials In The Workforce

TMA’s entertainment practice recently partnered TMA client   Monster.com with   Pivot, a new television network targeting Millennials from Participant Media, the company behind such films as Inconvenient Truth, The Help, and  Lincoln.

A multi-platform entertainment and  content initiative, the partnership will drive a meaningful dialogue about the path to employment in America for Millennials and  encourage them to “Find Better” in their careers and  lives.

It consists of nine segments in Pivot’s live news show — ”  Take Part Live” — and  nine companion digital shorts featuring Monster spokesperson and  motivational coach   Josh Shipp and  other career experts; a 30-minute documentary that will explore the job search process through personal stories of Millennials searching to “Find Better;” and  a Monster.com   Cool Jobs program where viewers can apply for a real Associate Producer position on “Take Part Live.”

TMA Entertainment is leading the partnership while TMA’s social media practice is developing and  executing the supporting social plan.

Check out the first segment and  digital short in the Find Better series   here.

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