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Mountain Dew Gives 'Dark Knight' Fans an Exclusive Digital Experience

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Mountain Dew Gives ‘Dark Knight’ Fans an Exclusive Digital Experience

Mountain Dew, in partnership with Warner Bros., unveiled exclusive content and  storylines this week with the launch of, an online destination created by Motive and    Davie Brown Entertainment (TMA’s entertainment practice) designed to provide unprecedented access to the world of The Dark Knight Rises.

From videos, sneak peeks, and  in-depth information — such as the Applied Sciences environment that will give users a history of batgear such as Batman’s suit and  his badass car, the Tumbler, or back stories on characters and  Gotham City itself — new content will be released regularly leading up to the film’s July 20 opening. As the pièce de résistance, the site will also include an opportunity for fans to enter product codes to win exclusive prizes, such as one of only five scripts signed by   Christopher Nolan.

More details from   Media Post.