Skip to navigation Skip to main content Skip to footer

New EVP Brings Killer Sports Experience to TMA

Back to news

New EVP Brings Killer Sports Experience to TMA

  

  Jordan Schlachter is a sports guy “true and  true” he recently told ClickZ, and  as of June, he’s the new EVP of Sports and  Entertainment at TMA.

Most recently VP of Integrated Media and  Marketing at Clear Channel Media and  Entertainment, Schlachter brings some serious sports industry experience, including 22 years in sport and  entertainment marketing, as well as stints at the National Basketball Association and  the US Olympic Committee.

Here’s an excerpt from the   ClickZ Q&A:

ClickZ: How does sport and  entertainment provide an emotionally powerful business platform?

JS: Sports and  entertainment are two things that inspire passion amongst people…. What sport properties try and  do is harness the emotion of their fans and  they find the right business partners that help them do that. So when you’re playing into people’s passions like you are in sports, you want to find brand s that help play into those passions. [And] to help find brand s that are looking to tap into passions of their consumers, you want to help them find the right sports to do that as well.

MORE LIKE THIS: