Jordan Schlachter is a sports guy “true and true” he recently told ClickZ, and as of June, he’s the new EVP of Sports and Entertainment at TMA.
Most recently VP of Integrated Media and Marketing at Clear Channel Media and Entertainment, Schlachter brings some serious sports industry experience, including 22 years in sport and entertainment marketing, as well as stints at the National Basketball Association and the US Olympic Committee.
Here’s an excerpt from the ClickZ Q&A:
ClickZ: How does sport and entertainment provide an emotionally powerful business platform?
JS: Sports and entertainment are two things that inspire passion amongst people…. What sport properties try and do is harness the emotion of their fans and they find the right business partners that help them do that. So when you’re playing into people’s passions like you are in sports, you want to find brand s that help play into those passions. [And] to help find brand s that are looking to tap into passions of their consumers, you want to help them find the right sports to do that as well.