Pinterest for Business recently spotlighted State Farm and TMA’s innovative use of creative and unique approach to collections on the popular platform.
State Farm, which named TMA as its creative lead agency in 2019, partnered with TMA to develop a highly creative campaign focused on life’s milestones. The brand utilized video, striking lifestyle imagery, and clever copy to help them stand out from other insurance ads. And as COVID-19 disrupted the plans of Pinners everywhere, TMA helped State Farm pivot based on Pinterest user behaviors, creating pins about how State Farm can cover them during COVID-safe vacations such as road trips.
“We’ve found creative ways to connect with Millennials and Gen Xers on Pinterest during key life moments. We’ll continue developing organic Pins along with ads to meet our audience where they’re already consuming content. This strategy has helped maintain relevancy, drive more engagement and earn higher-quality clicks.” Said Liza Hawkins, Marketing Analyst for State Farm.